Role
Year
Client
Stone Soup 2025
2025
Marketing Manager
Timeline: February – May 2025
Event Date: May 15, 2025
Stone Soup is Housing Hope’s signature annual fundraising gala, bringing together community members, donors, partners, and supporters to celebrate impact and raise critical funds for affordable housing and supportive services.
For the 2025 event, the theme “Welcome to Our Neighborhood” reframed the gala as an invitation - not just to attend an event, but to step inside the many communities Housing Hope serves across Snohomish County and Camano Island.
As Marketing Manager and creative lead, I led the campaign’s visual identity, messaging strategy, and multi-channel execution to drive attendance, engagement, and fundraising.
Objectives
Increase event attendance and table sales
Communicate Housing Hope’s community-centered impact
Drive pre-event fundraising and on-site giving
Create a cohesive, welcoming event experience from invitation to program
Results:
Total funds raised: $450,000
Attendance: Over 500 Attendees
Strategy
The campaign centered on belonging.
Rather than positioning Stone Soup as a traditional fundraising gala, the creative direction emphasized warmth, accessibility, and neighborhood pride — aligning with Housing Hope’s belief that housing is strongest when rooted in community.
Messaging highlighted:
Local impact across diverse neighborhoods
The connection between housing, services, and long-term stability
An inclusive invitation: “All are welcome — just bring an open heart.”
Creative Direction & Design
I developed a cohesive visual system inspired by neighborhood wayfinding, gathering spaces, and community identity:
Friendly, approachable typography
Layered layouts referencing maps and neighborhoods
Warm color palettes to reinforce hospitality and welcome
This system carried across:
Event invitations and ticketing materials
Digital and social promotion
Print collateral and event-night assets
Specialty fundraising items (Stone Soup votives)
Campaign Execution
Event branding and theme development
Social media and email promotion
Ticketing and table sales messaging
Fundraising add-ons (raffle, votive pre-orders)
Event-night visuals and program support
Special attention was given to pre-event storytelling, helping attendees understand the impact of their participation before arriving — increasing emotional connection and readiness to give.
My Role
Campaign concept and narrative framing
Visual identity and lead asset designer
Copywriting and message refinement
Cross-channel coordination with development and events teams
Creative support for event-night execution
